This always reminds me of Julie Andrews singing “Let’s start at the very beginning.. It’s a very good place to start” in the introduction to Do Rae Me.
And that is what this workbook is all about. Starting with where you are now – starting with your expertise and what you know.
What’s so great about social media marketing is that it’s based upon what every business owner has in spades – knowledge and expertise. Yet, doesn’t always recognise how much or even how to access it.
If you run your own business, then you are an expert!
The workbook takes you through the steps to list all the content you have lying around – even the stuff you’ve forgotten about. Take a look at the contents.
Where are you now?
It provides you with the framework by which you can start developing your content strategy. This means you’ll never be lost for words to write, content for videos and all those audio recordings!
Music to your “technicians” ears, using Michael Gerber’s names for the skill sets required in every small business. And, he sets out the Fatal Assumption:
If you understand the technical work of the business, you understand a business that does technical work!
When just the technician is in charge, then the small business is doomed to fail. Every business needs the entrepreneur. This is the dreamer, the person who has the vision and strives to achieve it. It also requires the manager, the pragmatist, the person who creates the systems so performance can be measured.
Both these characters cause the technician to be frustrated, annoyed and wishing they can just be left to get on with the job in hand. This leads the technician to be working more, working longer without any real gains. Sound familiar?
The ideal mix of skill sets for a small business is to have an equal share of each… Not many achieve that. It tends to be 70% technician, 10% entrepreneur and 20% manager.
Now social media helps the technician within us. As it is from that expertise that content is produced. Just make sure your entrepreneur has a plan for that content and the manager creates the system to maximise the impact.
Share this Post[?]
{ 2 comments… read them below or add one }
Hi, Super post, Need to mark it on Digg
Have a nice day
thanks