Not only do maxwebbers use the club but they also learn how to set one up for themselves, how to get people talking all while honing their social networking skills

Take a gander at the Club’s home page, you’ll be able to see what’s happening.

Alternatively, watch the video for a bird’s eye view

        

Cover of the Content Strategy Workbook

This is part of the Content Strategy of MaxWeb where you consider how to have your expertise shine through and be seen as a market leader.

Market leadership is fine when it is linked to your longer term goals, whether it’s a pension plan, to sell up and live on a Caribbean Island or whatever. If you know what you are aiming for, then the routes to get there become clear.

In this you get to consider two case studies of people, just like you, and what they did and could do to enhance their position.

The workbook takes you through the steps to have the answers for your business

‘Where do you want to be’ is part of the MaxWeb Programme

        

But, this video, available to MaxWeb subscribers, explores the impact of the dark side of enthusiasm on marketing using the marketing iceberg.

The dark side of enthusiasm - the marketing mistake

Yes, enthusiasm has a dark side which can cause business failure – but only if you are unaware.

After watching this 10 minute video, you’re able to check whether you’re blind or seeing clearly!

        

This always reminds me of Julie Andrews singing “Let’s start at the very beginning.. It’s a very good place to start” in the introduction to Do Rae Me.

And that is what this workbook is all about. Starting with where you are now – starting with your expertise and what you know.

What’s so great about social media marketing is that it’s based upon what every business owner has in spades – knowledge and expertise. Yet, doesn’t always recognise how much or even how to access it.

If you run your own business, then you are an expert!

The workbook takes you through the steps to list all the content you have lying around – even the stuff you’ve forgotten about. Take a look at the contents.

Where are you now?

It provides you with the framework by which you can start developing your content strategy. This means you’ll never be lost for words to write, content for videos and all those audio recordings!

Music to your “technicians” ears, using Michael Gerber’s names for the skill sets required in every small business. And, he sets out the Fatal Assumption:

If you understand the technical work of the business, you understand a business that does technical work!

When just the technician is in charge, then the small business is doomed to fail. Every business needs the entrepreneur. This is the dreamer, the person who has the vision and strives to achieve it. It also requires the manager, the pragmatist, the person who creates the systems so performance can be measured.

Both these characters cause the technician to be frustrated, annoyed and wishing they can just be left to get on with the job in hand. This leads the technician to be working more, working longer without any real gains. Sound familiar?

The ideal mix of skill sets for a small business is to have an equal share of each… Not many achieve that. It tends to be 70% technician, 10% entrepreneur and 20% manager.

Now social media helps the technician within us. As it is from that expertise that content is produced. Just make sure your entrepreneur has a plan for that content and the manager creates the system to maximise the impact.

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